Much of the news for the past couple of weeks has revolved around how is President Trump doing in his first one hundred days in office. President Trump himself set high expectations before he was inaugurated, and recently he has been trying to tamp down the importance of the 100 day marker. He hit that marker this past Saturday.
One hundred days is an arbitrary period. It is less than a year, less than one-twelfth of a president’s term of office. Nevertheless, it is used as a milestone not only for new Presidents but also for new corporate executives.
I’ve read many articles outlining what a new CEO or CFO or head of Human Resources—or any other “chief” of a corporate function, for that matter—ought to accomplish when he or she takes office. Here are just a few articles telling new executives what to do in their first one hundred days:
Rather than go through all the recommendations, which they are not entirely consistent, I want to focus on two topics: setting up for long-term success and strong communications. These, in my opinion, are critical marks of new leaders.
1. Long-Term Success
One area in which there is a difference of opinion among the experts is whether to strive for “quick wins” or whether to focus on setting up for success in the long term. The two aren’t mutually exclusive, and a few quick wins can win over supporters who will improve the chances of long-term success.
It all depends on whether the wins are what the organization needs or wants, or whether the new leader achieves them by running roughshod over the organization. If the early wins are gained at the expense of long-standing corporate culture, then the new executive will be seen as insensitive.
I believe that long-term success is more important than early victories. It is better for the new executive to be seen as listening to stakeholders than to introduce change without an understanding of the impact on the organization. Obviously, if there are some early wins that most stakeholders approve of, then the new CEO should undertake them immediately. But these actions will have the best impact if they are consistent with the CEO’s long-term strategic plan and vision.
Most commentators agree that it is critical for the new executive to take control of communications, but to balance listening with revealing his or her own vision and priorities. The executive must be seen as a leader, but also as someone who understands the organization’s needs. Particularly for executives hired from the outside, it is critical that the new leader not come across as arrogant and dismissive of the company’s past.
Building relationships with those in the organization is essential. That requires an open dialogue in which the new executive really listens to the stakeholders and also reveals his or her own intentions and beliefs. The incoming CEO will have his or her preferred communications style, but must also adapt to the needs of the organization. Also, it is important to set realistic expectations on what will and will not change and how fast change will come.
So, on these two points, how is President Trump doing?
Each of us will have our own answer to this question. In my opinion, President Trump gets decidedly mixed results.
He has had some short-term successes (the confirmation of Justice Gorsuch, the limited strike on Syria) and some failures (the travel ban, the failure of the House health care reform proposal). But I don’t believe he has defined his vision of long-term success clearly enough. We don’t yet know what he hopes to accomplish in four years, which campaign promises he means to keep and which he does not . . . and maybe also how he has changed since taking office. Without this clarity, it is hard to decide if he is focused on the long term.
On the communications front, his core audience still seems supportive of the President, but he does not appear to be expanding his reach beyond his base. People who didn’t like candidate Trump tweeting now find tweets by President Trump are even scarier. Maybe he doesn’t care about broadening his appeal, but I think it would be wise if he did. And to broaden his appeal, he will have to communicate in more than 140 characters. He will have to appear to listen as well as to speak and to speak at length and with heart.
As with any change, some people will show patience toward President Trump, others will have no patience. Some will be skeptical, but silent. Others will be vocally displeased. Much like what happens in any organization when a new executive enters the scene.
What do you think of President Trump’s first one hundred days?